When you place a hotel reservation, we request your name, email address, mailing address, phone number, We use this information to process and fulfill your reservation. In relation to the submission of credit card data when making a reservation. SSL(Secure Socker Layer) encryption technology is used to guarantee a secure transaction
Information we collect on the Site may be used to enhance your experience in the following ways:
Your hotel stay information is collected and stored by our hotels locally, and subsequently transferred to a centralised database. This facilitates aggregated trend analysis used for hotel management purposes such as planning new hotel locations, evaluating hotel amenities, guest preferences, and advertisement planning. We may use the record of your stay to send you via email, communications such as guest surveys or promotional offers and benefits. You may “opt-out” or choose to be excluded from these communications at any time by using the “unsubscribe” feature included on each email message.
We will share personal customer information with our hotels, representatives and trusted service providers and contractors for limited purposes, including fulfilling customer reservations, offering certain products and services in connection with the Site, providing customer service, detecting, preventing or taking action against fraud, enhancing and improving customers’ online experience, enabling access to our partners’ sites, providing a personalised online experience, or other similar business purposes. In relation to the submission of credit card data when making a reservation. SSL(Secure Socker Layer) encryption technology is used to guarantee a secure transaction.
Aside from the purposes described above, we do not share your personal information with any other third parties unless we have your permission. We, however, reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to (i) protect the safety of hotel guests, employees, the public or GoHotel’s property, or in the event of a sale or transfer of assets of our company; or (ii) to comply with a judicial proceeding, court order, or legal process on the Site.
The Site may contain links to unaffiliated third party websites. Except as set forth herein, we do not share your personal information with them, and are not responsible for their privacy practices. We suggest you read the privacy policies on all such third party websites. You can always know what site you are on by checking the location bar within your browser.
Credit Card Payment
We may collect and store billing and credit card information. This information will only be shared with third parties who perform tasks required to complete the purchase transaction (such as fulfilling orders and processing credit card payments). When you submit credit card numbers, we encrypt that information using industry standard technology.
We also collect certain technical information from your computer each time you request a page during a visit to our web sites. This information may include your Internet Protocol (IP) address, your computer’s operating system, browser type and the address of a referring the Site, if any. We collect this information to enhance the quality of your experience during your visit to our site and will not sell or rent this information to any third parties.
Under the data protection legislation of various countries, we are required to particularly draw your attention to the fact that by using the Site, you accept and explicitly authorize that your personal information which is supplied by you shall be processed by GoHotels, in its capacity of data controller, by its subsidiaries, affiliates or franchisees, and may be transferred worldwide to third parties to process your personal data on our behalf or where required by applicable law or in the event of a company reorganization, merger or acquisition, for use of such information for its (their) administration of membership records, guest service, advertising, marketing and communication purposes.
Last updated on 3rd April 2015